Week Four Individual Assignment: Promotional mix in Company: electric glow Product: electric glow pleonastic Methods study: Print, Television, Internet ·         Print ad: o         magazine ad showing two bottles of Corona sitting on a tropical beach. one bottle is full, and has the tag line, racy tide, while the other is blank and has the tag line, low tide. o         Promotional message in the crisscross ad is that Corona can help you feel relaxed and not worry most the things that plague our everyday lives. The message is conveyed by means of the constraint of the ad: there are no great acquire on the beach, no distractions, just the ocean, white sand, and a plain, detain wooden table on which the two bottles sit. ·         Television ad #1: o         Ad begins with a changeable of a travel ship out at sea; you receive its snout a few times, and an announcement on control panel to vital pas sengers to activities on board, such as a oblivion tourney that starts in 5 minutes on the captains deck. Then, the television camera grab tardily angles by from the ship, and the announcement gets fainter, but the bird of night becomes meagerly louder. The camera continues to turn, eventually towards the beach, where we find that the source of the trumpet was really not the ship, but rather, a young couple lazily making horn noises by blowing on the talk of their Corona bottles. The beach is otherwise completely empty, and waves are slowly imbrication at the white sand. It is virtually the same shot as the score ad, except for the couple. The ad ends with the tag line, Miles away from ordinary. o         This ad is obviously in the same vox populi as the print ad, and goes for the same feeling: relaxation, not feel for about activities or responsibilities, rather, just being. ·         Television... I f you want to get a full essay, guild it on! our website: OrderCustomPaper.com
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